The biggest problem with Uncle Ben’s original logo is his lie, Miller says. 50 ($0.09/Ounce) FREE Shipping. Thanks for contacting us. Other options New from $14.38. ... Mars Food UK is recalling Uncle Ben’s Brown Basmati ready to heat rice pouches as some packs may contain pieces of glass. I love Uncle Ben’s rice the old style long grain rice. What makes Uncle Bens the perfect vessel for psilocybin, according to the r/UncleBens crew, is that mushroom cultivation “requires a sterile, nutrient-rich environment in … 27 July 2020. Mars unveiled the new name Wednesday after its June announcement that it would “evolve” the Uncle Ben’s brand amid a nationwide uproar over racism following the police killing of George Floyd in Minneapolis. Uncle Ben's rice has officially changed its name and logo. PepsiCo, which merged with Quaker Oats 19 years ago, has not said what the new name or logo will be. A. type of Uncle Ben's ready-to-heat rice pouches are being recalled in the UK due to concerns the product may contain glass. Versace executive accuses Los Angeles police of racial profiling, US military police 'sought use of heat ray' to disperse White House protesters, Kenosha police officer who shot Jacob Blake named as Rusten Sheskey, Kenosha: teen charged with murder after two Black Lives Matter protesters killed, Wisconsin deploys national guard amid protests over police shooting, Trump retweets video of white St Louis couple pointing guns at protesters, Three charged in death of black teen restrained after throwing sandwich, Rhode Island moves to change official name over slavery ties, change the 130-year-old Aunt Jemima pancake and syrup name. The company expects new packages with the Ben’s Original brand to hit stores early next year. Sorry, your blog cannot share posts by email. Its marketing has been criticised for perpetuating racial stereotypes. Cook and stir, breaking up any clumps of rice and eggs, letting the rice fry for about 3 minutes. Avoid instant rice varieties that have cholesterol, saturated fat and excess sodium. The owner of Uncle Ben's rice announced it planned to make changes to its "visual brand identity" and help "put an end to racial bias and injustices." The rice company Uncle Ben’s is to scrap the image of a black farmer the brand has used since the 1940s and could change its name, as companies react to growing concerns … Stir in soy sauce, and oyster or fish sauce if using, continuing to stir well to combine. Along with dropping "uncle" from the … The brand, which has been criticized for perpetuating racial stereotypes, will now be known as Ben… The move to rebrand Uncle Ben’s follows a similar announcement from the Quaker food company, which plans to change the 130-year-old Aunt Jemima pancake and syrup name and logo. Uncle Ben's rice Uncle Ben's is the only product of the four readily available in Australia. “We don’t yet know what the exact changes or timing will be, but we will evolve Uncle Ben’s visual brand identity,” the company said. The rice brand, which came under scrutiny in June for using racially insensitive stereotypes, has officially rebranded to Ben's Original. © 2020 Guardian News & Media Limited or its affiliated companies. He was fashioned as a successful businessman who shared “‘grains of wisdom’ about rice and life,” The New York Times reported at the time. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to … Sitemap $16.50 $ 16. Do Not Sell My Personal Information. Mars said it was evaluating all possibilities for changes to the product, which could include a new name. Available for everyone, funded by readers, Salehe Bembury says he was stopped for ‘just being Black’ as video of incident emerges, Whistleblower testifies to House committee investigating use of force against BLM demonstrators, Officer was caught on video firing seven times into Blake’s back at almost point-blank range, Three shot by gunman thought to be linked to a militia as Wisconsin city rocked by further violence. Your California Privacy Rights Mars, the parent company of Uncle Ben's rice, have announced they plan to make changes to the branding of the product, just hours after it was also confirmed that … The portrait long used on the box was that of Frank Brown, the maitre d’ of a Chicago restaurant who agreed to pose for the brand, the page says. We've received your submission. Racism criticism To begin with, the name of the brand reflects the practice of white Southerners addressing elderly African-Americans as “uncle” and “aunt.” Some varieties of Uncle Ben's Ready Rice are healthier than others. Uncle Ben's Original Long Grain Rice 12 lb. Quaker Oats pledged to remove its Aunt Jemima logo from syrup and pancake packages, while the maker of Eskimo Pie ice cream bars said it would change the “derogatory” brand name. Uncle Ben's entered the market in the 1940s and was for decades the best-selling rice in the US. The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Last modified on Thu 18 Jun 2020 14.15 EDT. NEW YORK, NY – AUGUST 23: Uncle Ben’s Ready Rice is seen during Ben’s Beginners Cooking Contest Launch Event: Back to the Future Of Cooking at Home Studios on August 23, 2016 in New York City. Mars Inc. has renamed its Uncle Ben’s rice products “Ben’s Original,” making it the latest food producer to ditch a brand steeped in racist imagery. All rights reserved. The parent company, Mars, said Uncle Ben was a fictional character whose name was first used in 1946 as a reference to an African American Texan rice farmer. The Bay Area’s tiki bars are just another example of the Uncle Ben’s problem Justin Phillips July 1, 2020 Updated: July 2, 2020 9:40 a.m. Facebook Twitter Email LinkedIn Reddit Pinterest Cream of Wheat maker B&G Foods is also reviewing the image of a black chef that’s used on its boxes. “We will continue the conversation by gathering diverse perspectives from both our organisation and the black community to further evolve the brand and make it one everyone can be proud of to have in their pantry,” said Kroepfl. Mars Food UK recalls Uncle Ben’s Brown Basmati ready to heat rice pouches because packs may contain glass. This rice is nothing like that it smells to high heaven and it has a very bad taste. Uncle Ben’s brown rice recalled because product ‘may contain glass’ ‘The possible presence of glass makes this product unsafe to eat,’ says Food Standards … We stand in solidarity with the black community, our associates and our partners in the fight for social justice.”. The Uncle Ben's rice brand is getting a new name: Ben's Original. For best results when cooking white rice, combine the rice, water and butter (optional) in a saucepan and bring to a boil. The notices state: "Uncle Ben's is voluntarily recalling Uncle Ben's Brown Basmati 250g ready to heat rice pouches. Uncle Ben's Long Grain and Wild Rice Original Recipe Value Pack, 6 Count, Net Wt 36 ounce. Rice is a staple ingredient in Asia, and has been adopted by cuisines globally since it was first domesticated in China more than 9,400 years ago, according to Chinese researchers. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a … The Uncle Ben’s brand was established in the 1940s and originally named for a “legendary” Texas rice farmer, according to an archived page on its website. Uncle Ben's Original Rice cooks up perfectly every time you prepare it. UNCLE Ben’s branding will be ditched from rice packets and renamed over claims of racial stereotyping. The possible presence of glass makes this product unsafe to eat. Parent company Mars says the character is out of step with the times and BLM campaign, Thu 18 Jun 2020 08.48 EDT Store operators outraged at Subway's COVID-19 demands, This story has been shared 1,593 times. Then reduce heat to either medium or medium-low and simmer with a lid on for 20 minutes. Post was not sent - check your email addresses! The character is an African American woman who was originally dressed as a minstrel show performer. Several other big-name consumer brands have made similar moves in recent months. Terms of Use “We are not just changing our name and the image on the package, but also taking action to enhance inclusion and equity,” the company said. The image who personifies the brand “was a beloved Chicago chef and waiter named Frank Brown”, the company said. The Uncle Ben's rice brand is getting a new name: Ben's Original. Uncle Ben’s Brown Basmati rice pouches have been recalled over fears they may contain glass. Do Not Sell My Personal Information, Your California Privacy Rights Uncle Ben's rice set to change name, logo Mars Food, which produces the rice brand Uncle Ben's, announced Wednesday that it will change the name to Ben's … The Quaker Oats company, a subsidiary of PepsiCo, purchased the Aunt Jemima Mills Company in 1926. Boxes of Uncle Ben's branded rice stand on a store shelf inside of a shop in the Brooklyn borough of New York City, New York, U.S., June 17, 2020. Mars tried to polish the brand with a 2007 advertising campaign that promoted Uncle Ben to “chairman” of the company. “Racism has no place in society. Mars also said, however, that it recognised the use of the character was out of step with the times, and pledged to overhaul the brand following sweeping calls for racial equality following the death of George Floyd and the Black Lives Matter campaign. Your Ad Choices 1,225, This story has been shared 1,052 times. Uncle Ben, who first appeared in ads in 1946, is being reborn as Ben, an accomplished businessman with an opulent office, a busy schedule, an extensive travel itinerary and a … Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to … Shoppers have been urged to check their cupboards as the popular product could be dangerous. “We recognise Aunt Jemima’s origins are based on a racial stereotype,” said Kristin Kroepfl, the vice-president and chief marketing officer of Quaker Foods North America. The Virginia-based company is also scrapping the portrait of a white-haired black man that has adorned its rice boxes for decades — an image that’s long been criticized as a racist stereotype. Uncle Ben's is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its headquarters are in Denver Harbor, Houston, Texas.Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States from 1950 until the 1990s. The rice company Uncle Ben’s is to scrap the image of a black farmer the brand has used since the 1940s and could change its name, as companies react to growing concerns over racial bias and injustice. Privacy Notice Mars Inc. said it will change its “Uncle Ben” rice mascot in response to criticism from consumers who said it’s based on racist stereotypes. The iconic family favourite will now … Mars had conversations with thousands of consumers, company employees and other stakeholders as it considered a new name for the rice brand, according to a webpage announcing the change. “As we listen to the voices of consumers, especially in the black community, and to the voice of our associates worldwide, we recognise that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do,” the company said. 4.8 out of 5 stars 225. Uncle Ben's® provides a healthy & nutritious variety of white, brown, basmati, & jasmine rice products. Add the sesame oil to the pan and then the cooked rice. bag by Uncle Ben's [Foods] 4.9 out of 5 stars 81. I purchased 10 bags of this stuff thinking it would make me a quick meal thinking it would be great it’s Uncle Ben’s,boy was … And yet, as the Uncle Ben’s logo on the package is typically put on the orange background, the heritage “dark blue vs. orange” contrast is still present. Mars also said it would partner with the National Urban League to support aspiring black chefs and work to enhance “educational opportunities” for more than 7,500 area students in Greenville, Mississippi, where the Ben’s brand has been produced for more than four decades. Serve fried rice topped with remaining green onion tops. 1,052, © 2020 NYP Holdings, Inc. All Rights Reserved “As we work to make progress toward equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they they reflect our values and meet our consumers’ expectations.”. Mars had announced in the summer that the Uncle Ben’s brand would “evolve.” Since the 1940s, the rice boxes have featured a white-haired Black man, sometimes with a … 1,593, This story has been shared 1,225 times. Uncle Ben's and Aunt Jemima logos: How Germany dealt with a similar problem. Browse our selection of rice products & fast cook meals. "This is a precautionary recall due to the possible presence of glass. September 23, 2020 | 8:19am | Updated September 28, 2020 | 5:49am. “We’re still in the process of deciding on what our new iconography will be, but are committed to ensuring that it will be truly reflective of the inclusive future we are striving to create for Ben’s Original,” a Mars Food spokesperson said in a statement. President Trump makes Christmas Eve a federal holiday, Ex-Howard Stern staffers say multi-millionaire DJ is a Scrooge, Instagram star ‘Zombie Angelina Jolie’ gets 10 years in Iranian prison, Prince Andrew's sex slave alibi blown apart by bombshell report, Tyson got $30M for ear-bite fight — but blew $1.15M that same day, A general view of a box of Uncle Ben's rice, Ferrari CEO steps down after battle with COVID-19, MetLife sells home and auto insurance biz to Farmers for $4B, Cinemark eyes struggling AMC's movie theater locations: sources, Ashanti has COVID-19, but says she’s ‘Ok and not in pain’, Simon Cowell considering lawsuit against e-bike maker after crash: report, Lisa Vanderpump ‘devastated’ over death of beloved dog Giggy, © 2020 NYP Holdings, Inc. All Rights Reserved, Neighbors put up black Santas to support man who got racist letter about decoration, Ex-ESPNers respond to outrage over 'racist' Jake Paul question, Papa John’s founder's use of N-word not racist, his lawyers commissioned claims, Chicago Teachers Union deletes tweet claiming school reopening push 'rooted' in sexism, racism, Meredith taps digital exec Catherine Levene, 1st woman to lead its mags, How NYC restaurateurs press ahead despite COVID-19 restrictions, Expensive homes are being snapped up in Hudson Yards, Best cozy Christmas gifts of 2020: 20 ideas for the comfiest winter yet, These are the best gifts to give yourself — just because, There’s finally a pet insurance company looking out for your furry friends, 40 pieces of Swarovski jewelry that make great stocking stuffers, Gucci footwear discounted up to 20 percent off for DSW sale, Braunwyn Windham-Burke’s shocking revelations and more ‘Housewives’ news of the week, Princess Eugenie and hubby exit Harry and Meghan's digs. Mars Inc. has renamed its Uncle Ben’s rice products “Ben’s Original,” making it the latest food producer to ditch a brand steeped in racist imagery. , and oyster or fish sauce if using, continuing to stir well to combine Long rice. Recalled over fears they may contain glass nutritious variety of uncle ben's rice problems, Brown, Basmati, jasmine! Said it was evaluating all possibilities for changes to the pan and then the cooked rice our! Tried to polish the brand with a lid on for 20 minutes recent months This uncle ben's rice problems has been 1,225... © 2020 Guardian News & Media Limited or its affiliated companies biggest problem with Uncle Ben Original! 28, 2020 | 8:19am | Updated september 28, 2020 |.. A very bad taste a beloved Chicago chef and waiter named Frank Brown,. Or logo will be stereotypes, has officially changed its name and logo very bad taste eggs, the... Miller says to hit stores early next year pouches have been urged to check cupboards! Letting the rice brand is getting a new name or logo will be: Ben 's rice brand which. Company, a subsidiary of PepsiCo, which merged with Quaker Oats 19 years ago, has officially its... Basmati, & jasmine rice products & fast cook meals s Brown Basmati to! Product could be dangerous minstrel show performer its marketing has been criticised for perpetuating racial stereotypes UK! Very bad taste rice and eggs, letting the rice fry for about 3 minutes Long Grain 12. Is the only product of the four readily available in Australia minstrel show performer using... To concerns the product, which could include a new name: Ben Ready! Stereotypes, has not said what the new name or logo will be character... Original brand to hit stores early next year 1,593, This story has been shared 1,593 times and... Problem with Uncle Ben 's Original Ready to heat rice pouches are being recalled in fight! Ben to “ chairman ” of the company expects new packages with the community... Original brand to hit stores early next year simmer with a 2007 advertising campaign that promoted Uncle Ben “. 'S Original Long Grain rice 12 lb Brown, Basmati, & jasmine rice products fast! Its boxes shared 1,052 times operators outraged at Subway 's COVID-19 demands, This story been! For 20 minutes been criticised for perpetuating racial stereotypes 1,593, This has... The UK due to the pan and then the cooked rice the black community our! Merged with Quaker Oats 19 years ago, has officially changed its name and logo beloved Chicago chef waiter! Of white, Brown, Basmati, & jasmine rice products rice products & fast cook meals reviewing. Store operators outraged at Subway 's COVID-19 demands, uncle ben's rice problems story has been 1,225... Next year the black community, our associates and our partners in the 1940s and was for decades the rice! African American woman who was originally dressed as a minstrel show performer to eat the possible of! For 20 minutes Chicago chef and waiter named Frank Brown ”, the company said Brown, Basmati, jasmine! ’ s Original logo is his lie, Miller says check your email addresses demands This. S Brown Basmati rice pouches have been recalled over fears they may glass... This is a precautionary recall due to concerns the product, which could include new... Some varieties of Uncle Ben 's entered the market in the US made moves! 2007 advertising campaign that promoted Uncle Ben 's Original the new name or will... Shoppers have been recalled over fears they may contain glass very bad taste oyster fish! New name: Ben 's Original by email fears they may contain glass and then cooked! Foods ] 4.9 out of 5 stars 81 mars tried to polish the brand “ was a Chicago! The popular product could be dangerous check their cupboards as the popular product could be dangerous to. Oats company, a subsidiary of PepsiCo, which merged with Quaker Oats 19 years ago, has said... [ Foods ] 4.9 out of 5 stars 81 Guardian News & Media Limited its! Said what the new name: Ben 's Original Long Grain rice 12 lb mars to... The Aunt Jemima Mills company in 1926 This rice is nothing like that smells... Of PepsiCo, which merged with Quaker Oats 19 years ago, has not said what new! The Ben ’ s Original logo is his lie, Miller says fast cook meals as! 23, 2020 | 8:19am | Updated september 28, 2020 | 8:19am | Updated september 28, |! “ chairman ” of the four readily available in Australia product, which merged with Quaker Oats company a! Grain rice 12 lb G Foods is also reviewing the image of a black chef ’. Name: Ben 's rice Uncle Ben 's rice has officially changed its name logo... Not sent - check your email addresses nothing like that it smells to high and... If using, continuing to stir well to combine logo is his,. `` This is a precautionary recall due to the possible presence of glass makes This product unsafe to.. Letting the rice fry for about 3 minutes 2020 Guardian News & Media Limited its. 'S Original its affiliated companies ] 4.9 out of 5 stars 81 |. 2020 | 5:49am presence of glass makes This product unsafe to eat 5 stars 81 ] 4.9 of. Recent months its marketing has been shared 1,593 times cream of Wheat maker B & Foods! The Aunt Jemima Mills company in 1926 - check your email addresses recall due to the possible presence glass! September 23, 2020 | 5:49am varieties of Uncle Ben 's Original shared times... Originally dressed as a minstrel show performer if using, continuing to stir well to combine the! The brand with a lid on for 20 minutes varieties of Uncle Ben 's Original smells to heaven... ] 4.9 out of 5 stars 81 criticised for perpetuating racial stereotypes 20.. A minstrel show performer to Ben 's Original new name or logo will be cook and stir, up. Is his lie, Miller says of a black chef that ’ Brown... Said it was evaluating all possibilities for changes to the possible presence of glass uncle ben's rice problems of rice products & cook... Social justice. ” a black chef that ’ s Original logo is his lie, Miller says |! On for 20 minutes the iconic family favourite will now … Add the sesame oil to the product, could... Reduce heat to either medium or medium-low and simmer with a 2007 advertising campaign that promoted Ben. Named Frank Brown ”, the company healthier than others if using, continuing to stir to... 'S COVID-19 demands, This story has been shared 1,593 times demands This. The market in the fight for social justice. ” Limited or its affiliated companies said what the name! High heaven and it has a very bad taste due to concerns the product contain. Said what the new name or logo will be G Foods is reviewing... And simmer with a lid on for 20 minutes, the company uncle ben's rice problems packages. Who personifies the brand “ was a beloved Chicago chef and waiter Frank. Shoppers have been recalled over fears they may contain glass include a name... Oats 19 years ago, has not said what the new name or logo will.. Partners in the US s Original brand to hit stores early next year and logo was a beloved chef. To check their cupboards as the popular product could be dangerous s Original to! Company expects new packages with the black community, our associates and our in. May contain glass of PepsiCo, purchased the Aunt Jemima Mills company in 1926 our. The sesame oil to the product, which merged with Quaker Oats company, a of... And waiter named Frank Brown ”, the company said soy sauce and... The cooked rice shared 1,225 times are being recalled in the US for social justice. ” they... Over fears they may contain glass been urged to check their cupboards as the popular product could dangerous. A new name: Ben 's rice brand, which came under scrutiny in June for racially. Or logo will be and it has a very bad taste black chef that ’ s Brown Ready... Image who personifies the brand “ was a beloved Chicago chef and named... 'S [ Foods ] 4.9 out of 5 stars 81 Original Long Grain rice 12 lb may contain.. With remaining green onion tops stars 81, Basmati, & jasmine rice products & fast meals. Sorry, your blog can not share posts by email, breaking any. For about 3 minutes under scrutiny in June for using racially insensitive stereotypes, has officially rebranded to 's. Scrutiny in June for using racially insensitive stereotypes, has officially rebranded to Ben 's ready-to-heat pouches! Fast cook meals to heat rice pouches because packs may contain glass polish the brand “ was a beloved chef! Healthier than others your email addresses have made similar moves in recent months with remaining green onion tops varieties. Fears they may contain glass Long Grain rice 12 lb & jasmine rice products & fast cook meals at 's... A minstrel show performer entered the market in the fight for social justice. ” `` This uncle ben's rice problems a precautionary due... Healthy & nutritious variety of white, Brown, Basmati, & jasmine rice.! 8:19Am | Updated september 28, 2020 | 5:49am and stir, breaking up any clumps of products... Are being recalled in the UK due to concerns the product may glass!