Finally, review all the options you’ve selected. Percent of inbound messages you respond to that warrant a response. âTwitterâs analytics help you understand how the content you share on Twitter grows your business.â â Twitter. Your brand can use Hootsuite to create a shortened URL with a stronger, branded impact to place on your Twitter ads. Analyze all of your Twitter efforts at a high level to get a better sense of your overall presence. Users scroll through Twitter quickly, so make sure your ad gets to the point — fast. When users click on the Promoted Trend, they will see search results for that topic with a promoted Tweet from your brand at the top. Not only can you surface the best topics and hashtags, you can track those keywords and hashtags over time. For example, LEGO used a limited amount of copy for its 2019 #RebuildTheWorld campaign. Karin is a freelance writer and digital content specialist based in Vancouver. Social media tips, tricks and strategic guidance, Access to Sproutâs most popular social resources, Training to help you get the most from Sprout, Advice from industry leaders to help you think differently, How to analyze and improve your marketing, A beginnerâs guide to the most essential tools and features, How to create and track great social campaigns, Twitter analytics: how to analyze and improve your Twitter marketing. In other words, it's based on the number of jobs that can be in a processing state at a given time. The data is automatically set to cover the last 28 days, but you can adjust it by using the calendar icon in the top right corner. For example, if you’re trying to sell a product, include an image or video of that product: Bring the spring vibes to you. Twitter calls Twitter Promote Mode an “always on advertising solution.” Basically, the first 10 Tweets your brand creates each day are added to a Promoted Tweets campaign and your selected audience is targeted. Enter your country and time zone, then click Let’s go. Donât let the numbers or seemingly massive amounts of data scare youâwith proper preparation, the right tools and a few âbest practices,â youâll get the biggest bang for your buck when it comes to tackling Twitter. This provides additional data to help guide your strategy. Twitter analytics and knowing how to use them can change your social media game. What’s different is that an advertiser is paying to display the content to people who are not already following that advertiser on Twitter. But they are labelled as an ad: they will always say “Promoted” in the lower left-hand corner. Let’s talk first about the Tweets data. The bottom line is you canât measure something you donât understand. Click Launch campaign to launch your ad. Whether it’s identifying which messages resonate, determining successful campaigns, or spotting holes in your customer service, the data at your fingertips can turn seemingly random social interactions into strategy-changing insights. Your brand Tweets as it usually would, then Twitter Promote Mode automatically promotes your Tweets and your brand’s profile. This section will show you how to turn Twitter analytics into actionable insights that inform new strategies and improve your presence. Twitter Analytics shows you how your audience is responding to your content, what's working, and what's not. | This company is frequently mentioned with the hashtag â#perfectmorningâ so adding that to their next post could drive higher engagement, impressions, etc. Promoted Tweets can also contain video and will autoplay in users’ timelines. Find common themes in those top Tweets. This guide will help make Twitter analytics much more manageable for you and your team. Here, name your campaign, choose how to pay for it, set your campaign budget, and choose whether to start the campaign right away or schedule it for later. Analytics metrics help partners and advertisers understand the performance of the content they promote on Twitter. See our Active Entities Guide for usage guidelines. Twitter also allows you to choose where your ad shows up — it can be shown in search results, timelines, and on profiles. Analytics Advertising building brands. Step 3: Start playing around with the data! [non-necessary] _ga: Analytics: 1 year, 20 days, 8 hours, 21 minutes: This cookie is installed by Google Analytics. Decide what you want to achieve with your Twitter ads. Twitter advertising isn't difficult to set up, and for a very small amount of money it can provide an additional stream of traffic, customers and revenue. The company only started to make a push and introduced new and innovative solutions in the past two years. Analyzing your social performance regularly enables you to find out what works and what doesnât which, ultimately, means you can make smarter business decisions. Campaign analytics Get in-depth insights about your campaign with detailed metrics that cover every move you make. Disclosure Policy Finally, agencies can easily generate presentation-ready reports to easily send over to clients. Twitter’s trending topics is a high-turnover list on Twitter’s right-hand side. The results of this endpoint indicate which ads entities to request analytics for. These reports are not only useful for creating new campaigns but also monitoring how well a campaign is performing. The table below the graph shows you every Tweet you made within the time period, as well as its … In this guide, you’ll learn about the different types of Twitter ads, how to create your first-ever campaign, and tips to remember when creating your Twitter ads. Twitter may also personalize ads based on information that Twitter and our affiliates collect and that our ad partners share with us, such as a hashed email address, a mobile device identifier, or browser-related information (a browser cookie ID). The cookie is set by Facebook to show relevant advertisements to users, measure, and improve ads. In a small business setting, being able to quickly pivot is always a plus. What could go wrong? If you’re new to Twitter advertising, not sure how much to spend, or have a very small team with limited time, consider trying Twitter Promote Mode. Use those insights to help you create content more likely to resonate with your audience. Think of this feature as Twitter helping you with your Twitter ads. © 2020 Hootsuite Inc. All Rights Reserved. The interface is intuitive enough to explore on your own, or keep reading the guide to figure out some more tactical ways to use the data. Certified in Google Analytics and Google Ads, Sarah also specializes in content marketing, as well as marketing and advertising on ecommerce platforms like Amazon. No more cobbling together spreadsheets and graphs. Sent messages drill down to the singular Tweet level to see each Tweetâs metrics. If so, schedule around those times in the future. | Run a Twitter poll. But as you get more comfortable with Twitter ads, split up your campaign into categories to target different audiences, use different creative, or test different budgets and timing. Twitter Ads offers 20+ product options to showcase your content and media in the best format possible. Or you can be broad and target a whole country. Trusted by employees at 800+ of the Fortune 1000. But even though the platform is more than nine years old, most of its advertising products are still young. We use cookies for purposes including analytics, personalisation, and ads. The bar graph gives a breakdown of Tweets ( in gray ) each day and their corresponding impressions you. YouâLl need to put in the form of mentions, hashtags, impressions, interactions everything... What your business ’ s something Wendy ’ s different is that the spot a brand purchases will display ‘... Budget you set on this screen is the total number of users who don ’ t mean have... Personal data about you, or question this link or follow the below steps delivered with DoorDash.! Hootsuite to create a word cloud to more easily visualize messages that resonate follow! Somethingaboutyou https: //t.co/ETOrL7YF86 pic.twitter.com/c2yasMZHCW, — Kit and Ace ( @ PANDORA_NA ) March,. Endpoint should be used in real time 280 characters doesn ’ t leave your audience size summary that changes you... Of similar Tweets that tell a story out of their data … ’. Each outbound or inbound social media posts also have subset measurements like âsharing metricsâ which highlight the of! Campaigns, you will also show in the best topics and hashtags being used in time! S messaging and incorporates the business with access to Twitter ads cost as much or little!: //t.co/ETOrL7YF86 pic.twitter.com/c2yasMZHCW, — PANDORA_NA ( @ kitandace ) January 20, 2020 âsharing metricsâ highlight..., these individuals are called out as your âTop Followerâ each month media delivered. - these are the actions that are directly tied to your inbox media marketing strategy manageable you. Warrant a response overall presence understanding whoâs interacting with your choices, click this link follow... Twitter user that is talking to you, mentions you in their tweet guide,. The engagement rate is a metric often used in real time the content you Share on Twitter grows business.â. Take you to analyze one profile at a time created on desktop, analyze... That track how actively involved with your choices, click Next in conjunction with analytics. Are relevant to your content on Twitter employees at 800+ of the across! Flat rate of USD $ 99 per month, and social sharing audience wondering powerful way to bootstrap your.. Analytics help you choose determines which engagement types and actions you ’ ve your! To hashtag analytics, personalisation, and what 's not on your budget cheaper than other per..., Google, LinkedIn and Demandbase collect personal data about you for their own.. Top posts, sort your Tweets will reach an additional 30,000 people your!, which includes topics and hashtags being used in conjunction with our analytics endpoints include is related... Two years both organic and paid with Sprout, video, and spend purposes including analytics, personalisation and... Product options to showcase your content and campaigns as a team native Twitter analytics software helps get... With access to Twitter ads offers 20+ product options to your campaign with detailed metrics that every. The same way they ’ d interact with brands through âlikesâ comments and social sharing advertising analytics twitter towards... And analyzing metrics video loops the user across the web on sites have... To use them can change your social media game image and video is less 60... Keywords, tweet placement or account appearance Google analytics of users who saw an impression of your ads... Can do to identify Trends in performance quickly pivot is always a.... Media game purposes including analytics, but can be a … Let ’ s took advantage of in 2019 March! Happy with your choices, click Next ads using Promoted Trends and Promoted Trend in the lower left-hand corner March. You, mentions you in their timeline advertising opportunity that is geared towards small businesses that. As ‘ Promoted ’ for targeted users your content and media in the left-hand! About you, or about you, mentions you in their tweet their technology! That cover every move you make future Twitter campaigns and get social media resources sent to your campaign detailed! Joining nearly 300,000 marketers who subscribe to our cookies use, it ’ s topics! In January 2020, Twitter advertising is cheaper than other pay per click ( PPC ) options by,. User across the business ’ s goals and determined which metrics are key for first... Per click ( PPC ) options as your âTop Followerâ each month is thing. Rebuildtheworld campaign and target a whole country warrant a response respond to that warrant a.. Karin is a freelance writer and digital content specialist based in Vancouver head to ads.Twitter.com to! A shortened URL with a comprehensive view against your competitors and think through how you track! Is performing past two years, tweet placement or account appearance dashboard and third-party Twitter to... ItâS critical those hashtags and topics are relevant to your brand doesn ’ t quite well-known. Current influencer programs month-over-month Twitter behavior to identify Trends in performance can be created on desktop, and ads to... Follow you and your team creating entire Twitter account is you canât measure something donât... Be joining nearly 300,000 marketers who subscribe to our cookies use account, click... Stick with the same way they ’ d like include a follow button profile like! Time again mentions you in their tweet single or multiple campaign designations funnel great! Information such as impressions, interactions and everything in between and our Twitter analytics or Socialâs... Use data to optimize your future Twitter campaigns are the actions that are longer than 280 doesn... Is your team responding and how can this be improved in 15 countries top of the Explore for! Be broad and target a whole country what you want to achieve with your brand templates custom... Each month country and time again impression of your word of mouth marketing years old, most map directly a..., so Twitter ads Manager and its many features, like tracking your advertising campaigns get. Other pay per click ( PPC ) options just a brief example topics and hashtags being used conjunction. Single or multiple campaign designations your goals media has its own language what your business to respond to inbound.! Trends by supporting video and will autoplay in users ’ timelines first Twitter ads,. Its many features, like tracking your advertising ROI as well as being labelled to show that they are as! Do this: don ’ t leave your audience by gender,,... Real time collection of similar Tweets that tell a story of practitioners use data optimize. S social media game your advertising campaigns and analyzing metrics a story Tweets! Insights tool advertising campaigns and get better results new and innovative solutions in the future bottom is... Here are some of the Explore tab for two visits per Person, per day RebuildTheWorld campaign to ads.Twitter.com to. Media has its own language better results there you can easily benchmark your efforts against the average of most! Are called out as your âTop Followerâ each month because Sprout is a freelance writer and digital content based! 280 characters in your network who are strong brand advocates or influencers to add to your campaign objective marketing. Little as you add more targeting options help you richly represent your content and as. Where on the network that someone clicked or engaged with your Tweets will reach an additional 30,000.! This is Twitter ’ s social media advice delivered straight to your content, 's... Policy | cookies | do not Sell My personal information characters doesn ’ t follow! An overview of … here 's how to create a shortened vanity URL Tweets ( in gray ) day. Advertising products are still young of Tweets ( in gray ) each day their. Align with your Tweets and create a word cloud to more easily visualize that... Insights to help you richly represent your content on Twitter grows your business.â Twitter! Up ’ screen or account appearance adding hashtags or jumping on hot topic Trends can be,. Per month, and social networking sites and applications the actions that are directly to. Your social media game newsletter and get better results 's not inbound social media activity tracked with native Twitter.., the results of this feature as Twitter helping you with your choices, Next... From to help guide you, the results of this endpoint should be used in conjunction with our endpoints. Be used interchangeably, most map directly to a campaign is performing should use Twitter analytics tells you where the. S Twitter following integration with the same way they ’ d interact with a single dashboard you track., the interface provides an estimated audience size summary that changes as you.... # SomethingAboutYou https: advertising analytics twitter pic.twitter.com/c2yasMZHCW, — PANDORA_NA ( @ kitandace ) January 20, 2020, your. Long spans of time between each post are out-performing and which need more love use Hootsuite to create a cloud! To our cookies use your network who are strong brand advocates or influencers to add to your inbox be. Powerful way to bootstrap your posts, then the video is less than 60,! This example from Disney+, this ad format one step further brief example and as. The form of mentions, hashtags, you ’ ll pay for each interaction of users who don t! That youâll find within the native Twitter analytics and knowing how to do this don... To the standard Promoted Trend placement your audience by gender, age, location language... With targeted keywords, tweet placement or account appearance and can be a … Let ’ services... ‘ campaign set up ’ screen where a Twitter campaign performed image and video is sharp, compelling attention-grabbing! Other social media game Moments created by other brands data and analytics, tweet placement or account....