‌ Download Value Proposition Comparative Analysis. What are we struggling with? Download. A Competitor Analysis Template allows you to carry out a detailed analysis of your competitors, so you can compete with them effectively. Competitive Analysis Template Worksheet. The Parts of a Competitive Analysis Template, How to Find Market Information to Complete Competitive Analysis Templates, Competitive Analysis Templates for Web and Social Media Analysis, Competitive Analysis Template for Small Business, Competitive Analysis Template for Evaluating Results vs. This makes it clear where you need to add value to your solution so you can create customer delight and lasting competitive advantage. That’s the only way to get an accurate picture of how your target customers rate the competition. Your competitor analysis framework should give your stakeholders an overview of how the playing field looks. You can check off or rate how you perform in each area: But these tables can get pretty long. By grading competitors on value proposition, content strategy, and funnel efficiency, you can derive an idea of how successful companies are in their marketing strategies. Keep in mind that your actual product or service competitors may differ from your SEO competitors because of paid ads. How to Conduct Your Competitive Analysis. Any way the customer is solving the problem now is competition. The external and internal factors of your company and your competitor will always be changing. Potential Competitors 5. Competitive analysis—also referred to as competitor analysis—is the practice of evaluating the landscape for competitive products, services, and companies. ©2020. Here are the steps you need to take to get started: Step 1: List Your Competitors It is perfect for identifying the basic, expected, augmented, and potential benefits of your product. If you are in the Hotel Management industry, then you have to use this competitor SWOT analysis template for sure. Consider these tips when reviewing social media strategy: If you are reviewing websites to understand usability and structure, you want to know what content sites have in common, what content is unique and interesting, and what common navigational features appear. To study social media strategy, you want a template that allows you to look for all the social media channels you and your competitors are engaged with. Whether you’re a startup trying to break into the marketplace, a consultant trying to get results for your client, or an established company looking to cement your foothold against the competition, a well-researched competitive analysis gives you the tools you need to make strategic decisions.. About the Competitive Analysis template. A competitor analysis templates is a research or study done by a company to assess their competitors so they can plan and create processes that can give them a competitive advantage. Unless you’re already in the game, coming up with this information might take a while with a need to use different tools. Understand your competition with this accessible analysis template. Usually, competitive analysis helps businesses to evaluate their position when it comes to market dominance. It gives you the tools to quickly adapt to any changes in the competitive landscape and potentially capitalize on industry trends that your competitors haven’t even noticed. You try to figure out what situations may provide an opportunity for them. Competitor analysis. A detailed review helps uncover potential opportunities. Breaking down your product and your competitors’ products feature-by-feature will allow you to see what really sets everyone apart. This research can help you put together the customer personas that will guide business and marketing decisions down the line, and allow you to plan for any shifts that might disrupt the marketplace. Customize the template to your liking–no design no-how required. Today’s digital world makes much of competitive analysis easier. A competitor analysis template usually has a set of questionnaires or other information that helps the audience analyze the pros and cons of the topic. Distribution channel details include information about affiliates, retailers, and wholesalers. Learn how the flexible, extensible Smartsheet platform can help your organization achieve more. All Rights Reserved Smartsheet Inc. An analysis of competitors helps you to better serve customers. The competition is inevitable and you need to know it well before you can make any profits in the industry. Next, describe target markets, products and pricing, media strategies, and perform a SWOT analysis. Get a full competitive analysis framework that's been real-world tested, and learn the tips and tricks for capturing competitor data and conducting research. See more ideas about competitor analysis, analysis, competitive analysis. The product and service portion of this section describes the products and services offered. More importantly, these templates help you focus on gathering information on your competitive landscape and deducing business lessons from that data, rather than mulling over which factors you should study. The most popular way of doing this is to identify the two dimensions that are most important for being competitive in your industry and plot them on a matrix, like this one from the Boston Consulting Group: And this one from G2 Crowd (which looks at market presence and customer satisfaction): You may want to focus on where you fit in the market landscape based on your own biggest strengths and weaknesses, or the biggest threats and opportunities you identified in the SWOT analysis. What has recently changed in our business or the market? From a media strategy perspective, the analysis of competitor collateral is essential for launching effective SEO-driven campaigns. Like the template below, each competitor profile might include: This overview will help your readers get a big-picture view of the market landscape. That’s the only way to get an accurate picture of. Company Profile 6. Competitive Analysis Kit Needham. Simply copy it to your own Google Drive, or you can download the spreadsheet to work through. A competitive analysis is an important business document in which you assess your business or a specific business project and compare it to your potential competitors. Get started. If you’re still not quite sure how to start laying out your template for a competitive analysis, here’s a free competitive analysis template you can work from to get the ball rolling. Competitor Analysis Template. You can successfully analyze the competition in 6 steps. Customize It. Although performing a competitive analysis isn’t rocket science, it does go beyond the few simple Google searches needed to identify your competitors. When engaging in competitive analysis, you can use a template to consider and capture details of the marketing landscape in which your business exists in order to improve your marketing decisions. You can include functional features and non-functional features (such as design or branding) that differentiate your product from competing solutions. What is our biggest competitor doing much better than us? Particularly if you must present your findings to stakeholders throughout your company, certain additions can expedite conveying your message: Try the following PowerPoint template for company presentations. The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. And as with any market research, it’s critical that you speak with real people who use your product and your competitors’ products. Target audience information prepares you for when customers leave your competitors. Backlink analysis helps you gain links to your page from important sites. Choose a template from our pool of ready-to-use templates. Competitor analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. Templates may have a specific focus. This competitor analysis template will be handy in many stages of your company’s growth, and it has to be frequently updated. Group your competitors by type, use a table to compare features, and create a competitive intel repository that multiple teams can access. This PPT template collection is 100% editable and includes a variety of Competitor Analysis PPT slide designs to choose from. For example, for online and social media strategy, a template may list all social media platforms and each company’s number of followers. ... By using the competitor’s analysis template, that’s how. Download Online Strategy Competitive Analysis Template. Find templates for the web, social media, small and general business analysis, and the presentation of your findings. Our competitor analysis template is a valuable tool that helps companies analyze and understand the competitive landscape in their industry. Download the MECLABS Competitive Analysis Presentation Template . By understanding what customers think competitors do well, you can craft a value proposition for your own company that allows you to shine in the marketplace. The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more. Covering everything from market forecasts to consumer profiles, it can help you get clients and decision-makers on board. We don’t want to distract ourselves from customers by obsessing over what competitors are doing or not doing.”. Download Share. For SEO research, survey domain authority, the keywords that attract traffic, and the amount of traffic for each of those keywords. That consistency helps the report design feel cohesive while making it easier for readers to quickly skim for key pieces of information. The template provides a summary and a table of the results so that the audience can get a clear picture of the results. are a much better way to communicate a lot of research quickly and concisely, as seen in the market research summary below. From these, your company will be able to develop marketing strategies to … Competitive advantage boils down to why a customer likes them better. This in-depth analysis of your industry competitors can help you to identify opportunities for improvement within your own business. The overview and profile provide general information about your company and its competitors. Here are some questions to kickstart your SWOT analysis: In your report, you could arrange your SWOT analysis in a simple list, but it can be helpful to use color-coded quadrants, like the competitor analysis example below. Soon to be by Smartsheet. Click on any of our templates; you’ll enter our online drag and drop report maker tool. A competitive analysis is an approach where you find major competitors and research their products, sales, and marketing strategies. Great resources for this section of your competitive analysis report are product rating sites like Capterra and G2Crowd. Market share is expressed as a percentage of the business that the company owns. Even lists can be made more engaging and informative by spacing out list items and giving more emphasis to headers: The more you can replace descriptive paragraphs and long lists with thoughtful visuals, the more your readers will thank you. Also, document any other web pages where competitors are referenced. Typically, a competitive analysis report will contain: Whether you’re a startup trying to break into the marketplace, a consultant trying to get results for your client, or an established company looking to cement your foothold against the competition, a well-researched competitive analysis gives you the tools you need to make strategic decisions. DIRECT vs INDIRECT ... You Competitor 1 Competitor2 Competitor 3 Competitor4 Feature1 Feature2 Feature3 Feature4 Feature5. Unique Value Propositions, Approaches to the Presentation of Competitive Analysis Template Data, Improve Your Competitive Analysis with Work Management in Smartsheet. Starting with a pre-designed competitor analysis template, like the one below, takes almost all of the design work out of the mix so you can focus on the content (while still impressing your stakeholders). Click the template above to enter our online SWOT analysis maker tool. How you design your competitive analysis report can have a significant impact on your business success. That’s why a competitive analysis is so crucial to your success as a business. Brick-and-mortar establishments may be different from online competition. A strong report shows exactly what a company must out-compete to be successful. Our world-class consulting team is here to help your organization realize the lasting advantage of Smartsheet. It is a working document that should be regularly updated and can be used to gain alignment within the organization around where it competes with competitors. Enter details on five competitors and rate the applicability of each factor to your business. This analysis will help direct your focus and attention […] Consider the brand story, and note which social media channels the site supports. GET THIS COMPETITOR ANALYSIS TEMPLATE . Profiled competitors are usually direct competitors: those who offer a comparable product or service in the same area. In other words, what’s unique about the product or service that draws customers? For a more in-depth look at your competitive landscape, this competitive analysis Excel template might be helpful to you. Join us for a re-imagined, innovative virtual experience to get inspired, get connected, and see what's possible. Competitive analysis (CA) — sometimes called competitor analysis — is a vital process to help businesses stay on the cutting edge and anticipate market changes that they can use to their advantage. When creating a competitive analysis for your small business, you want to conduct a thorough review of all facets of marketing. Visit competitor locations, talk to their customers, look at printed collateral (such as brochures, form mailers, trade shows, newsletters, and bulletins), and talk to your competitors. Download. COMPETITOR ANALYSIS POWERPOINT TEMPLATE 3. Enter details on five competitors and rate the applicability of each factor to your business. Summary. Your business will always have competition. Visuals like charts and tables are a much better way to communicate a lot of research quickly and concisely, as seen in the market research summary below. Download Competitive Analysis Landscape Template. Your competitive analysis should inform your marketing plan, your business plan, your consultant report and every part of your high-level business strategy. CA templates generally include the following sections: The target market (personas) area of this section looks at collateral and social media to determine the competitor’s target audience. Or, it may be enough just to summarize in words the features and benefits that set your apart from your competitors (which is a great way to end your report on a high note). Stuck on math homework? Cultivate your company’s own voice. This template helps you define a product strategy that will set your company apart from the competition. Understanding the context of social media channels can help you grasp the essence of a target market. They’ll give you an unbiased view of your company and your competitors. Use it to collect information on your small business competitors. In this article, we cover what competitive analysis is, what a competitive analysis template should include, and where to look for information in your analysis. It is also a vital component in any business plan. Competitors’ strategy changes all the time. Pricing details include list prices for key products and services. What’s the weakest area for our biggest competitor? An effective competitor analysis … Consider the brand messaging and tone on social media. What are we doing really well (in terms of marketing, products, sales, branding, technology, etc.)? Note all of your competitors’ social media channels and web pages. A Competitor Analysis template is a tool which can be used to help you outsmart your competition by helping you to spot opportunities and threats and make the right strategic decisions. Establish how your product or service differs from the competition and create your strategy with this competitive analysis report template. While working on any Competitor Analysis Template Excel you have to engage yourself or depends upon the template, to sum up, all these in it. A competitor analysis is an assessment of the strengths and weaknesses of your businesses’ competitors. Reveal your company’s and your competitors’ strengths and weaknesses, Identify the path to opportunities for increased competitive advantage, Help the entire company to understand the competitive landscape, Contribute to defining your value proposition (that is, help you differentiate from competitors). But let’s talk about the parts of a competitive analysis that every report should include. For example, LinkedIn is aimed at professionals. The competitive analysis template is a model for understanding the competitive landscape. That’s what makes the SWOT analysis so essential. Download Competitor Analysis PowerPoint Templates and make stunning presentations showcasing the strengths and weaknesses of current and potential competitors. She’s particularly interested in helping people communicate complex information. These templates also help you to focus on the gathered information in it. Some marketing specialists think that knowing competitor market share is unnecessary. Above all, using a template guarantees that your primary efforts are put toward gathering and evaluating information, not into deciding what criteria to study and how to format notes. Competitive analysis template. No design know-how required. We also offer free, downloadable templates in Microsoft Word, Excel, PowerPoint, and Google Docs formats — all of these templates are customizable so you can include the particular information that’s relevant to your organization and analysis exercise. Create a simple and visual competitors analysis according to your needs. Stay up to date on your strategy and your competition’s. Plus, we’ve included a FREE competitor analysis template to help you on … Jump-start new projects and processes with our pre-built sets of templates, add-ons, and services. The template provides tips for explaining the purpose of an analysis to non-marketing team members and leaves room to discuss factors in the competitive landscape, environmental pressures, and much more. Try Smartsheet for free, today. Use Excel formulas and your scores will automatically total and appear on a heat graph. This section also includes the company’s mission statement, slogan, tagline, and main value proposition. A side-by-side comparison with top competitors helps teams strategize better, plan business growth and provide a clearer vision for the organization. Competitive analysis presentation. 1. This ready-made file allows you to make an analysis which provides both an offensive and defensive strategic context to identify opportunities and threats, especially caused by your competitors. Definition 2. Competitor Comparison 4. He advocates, “First of all, I’m focused on customers and not competitors. You will learn. Start by determining who your competitors are, what you think you already know about them, and what you know about your own business. They’ll give you an unbiased view of your company and your competitors. See why Smartsheet is the platform you need to drive achievement, no matter the scale of your ambition. Meaning you must audit any product or service that currently solves the problem your business is trying to solve for customers and write a quick profile for each competitor. In addition to the usual queries about business factors, you may also want a template that reminds you why you are conducting the analysis. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. Competitor SWOT Analysis Template 06. The following list includes some of the main methods for finding company information: Very few, if any, businesses can excel today without some social media presence. Get this template now. When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Engaging in competitor analysis will allow you to answer these questions. A review of indirect competitors (those who offer a slightly different product or service that could substitute for yours) provides clues to potential direct competition or new opportunities for your business. Status Quo 3. Pick a Template. This document can help your investors or executives see why they should put time and money into your business project. Examining the current economic conditions, Researching relevant technological developments, Great resources for this section of your competitive analysis report are product rating sites like. The feature comparison is arguably the most important part of the competitive analysis. Nevertheless, don’t discount the value of other paths to help you learn about your industry and niche. And written summaries will only get you so far. . You can combine this information into customer personas. Analyses also offer you a view into your company’s position in the competitive landscape. Here are a few report design best practices to keep in mind when designing your competitive analysis report: The quickest way to lose the confidence of your stakeholders is to present a messy, amateur report design. You can’t create a competitive analysis report without doing extensive market research, which is all about gathering information to understand your customers, identify opportunities to grow, and recognize trends in the industry. Understand your competition with this accessible analysis template. Summary. For example, a startup might create a report that focuses on market research, while an established business might dive into detail on an emerging competitor. The competitor analysis template is perfect for deriving a perfect strategy on how to beat the competition. Are there any gaps in the market that aren’t current being addressed? A competitive analysis report outlines the strengths and weaknesses of your competitors compared to those of your own business. Jun 12, 2017 - Go to www.slidebooks.com to Download and Reuse Now a Competitor Analysis Template in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants. Our competitive analysis template includes rows to record the channels each competitor dominates and overall communication shortcomings. Free your team from content sprawl with Brandfolder, an intuitive digital asset management platform. Competitive Analysis Template 05. You’ll have a lot of data and it’ll be hard for an outsider to understand. Reviewing online presence is key today. A competitor analysis allows you to plot different organizations along two axis in order to form a big picture view of an industry. To summarize, competitive analysis enables your organization to do the following: Smartsheet is a cloud-based platform that allows teams and organizations to more effectively manage campaigns, helping you to maintain consistency across channels, eliminate silos, and increase visibility. The right report design can inspire stakeholders to take action based on your findings, while a mediocre design may reflect poorly on your hard work. A competitive analysis is a statement with the purpose of evaluating your competitor's weaknesses and strengths that will provide you with an advantage in the marketing industry. Competitive analyses, which should be conducted periodically, can help you strategize and plan for company growth by discovering opportunities and threats. Summary AGENDA Competitor Analysis 4. It only includes ease of use, costs, and benefits: If you want to visualize your comparisons in an engaging way, you could use a comparison infographic. Another approach is to focus on the things that provide the most value to the user, like in this competitor analysis example from Mint. Summary. Besides distracting from the content of the report, it might even put your credibility at risk. Backlinks are pages that link to other businesses’ pages, but not yours. Learn about our premium resource and portfolio management platform, 10,000ft by Smartsheet. And a report that communicates the findings of your competitive analysis will ensure stakeholders are on board and in the know. Competitor research is crucial to the success of your business and this framework analyze the market competition and allows you to quickly adapt to changes to stay ahead of the trends. Now that you know how to design a competitive analysis report, you’re ready to get started: Midori spreads visual communication tricks and tips as an Information Designer at Venngage. It’s time to figure out where every major competitor currently fits into the competitive landscape. This article explores why competitor analysis is so important to e-commerce businesses, and how to conduct one, step by step. A description of your business’s target market, Details about the features of your product compared to your competitors’ products, A breakdown of current and projected market share, sales, and revenues, A description of customer ratings of the features of each competitor, Your competitive analysis should inform your, Conduct market research to uncover customer personas and industry trends, Compare product features in a feature comparison matrix, Summarize your strengths and weaknesses with a SWOT analysis, Show where you fit in the competitive landscape, The company’s size and information about their management team, A broad description of the company’s strengths and weaknesses, An overview of how the company is perceived by customers, You can’t create a competitive analysis report without doing, This research can help you put together the. that will guide business and marketing decisions down the line, and allow you to plan for any shifts that might disrupt the marketplace. Otherwise, competitive analysis is just an exercise. It is ready to customize template which can easily be tweaked according to your content. What’s holding us back? ‌ Download Competitive Analysis Report - WORD. Focus on the core problem your business solves & put out lots of content & enthusiasm & ideas about how to solve that problem. When you’re conducting research for your competitive analysis, it’s going to be messy. The level of detail you include in each section of your competitive analysis report will vary depending on the stage of your business growth and your goals. Competitors Analysis Template. Free Competitive Analysis Template Download the free Competitive Analysis Template Worksheet to use with this tutorial. Competitive analyses, which should be conducted periodically, can help you strategize and plan for company growth by discovering opportunities and threats. Jeffrey Wilke is the CEO of Worldwide Consumer at Amazon.com Inc. Use a competitor’s weaknesses to understand how you can fill gaps to make their customers your customers. Get up and running fast with streamlined implementation and solution building to address your immediate business needs. What new products/features are they working on? It helps businesses penetrate through the market by identifying competitors as well as strategizing on ways to outshine them. page 1 20 min read. Competitor Analysis Template The competitor analysis PowerPoint template is a set of amazing data charts that will easily communicate the ingredients of competitive analysis of a business. Although in the context of marketing, the word “competitive” suggests focus on “the other” (i.e., the rival), many marketing gurus believe that the heart of any marketing activity begins with the customer. It can also ensure that analysis is consistent from year to year. Keep core design elements like colors and fonts consistent, Use visuals to summarize important information, Click on any of our templates; you’ll enter our online drag and drop, throughout your report (with one highlight color to draw attention to key takeaways and important numbers), for your headers, subheaders, and body text (with no more than 2-3 font styles per report), Use the same style of visuals throughout your report (like flat icons or illustrated icons… but not both). And as with any market research, it’s critical that you speak with real people who use your product and your competitors’ products. What is Competitive Analysis? Competitive analysis (CA) — sometimes called competitor analysis — is a vital process to help businesses stay on the cutting edge and anticipate market changes that they can use to their advantage. What problems aren’t we currently addressing? All instructions in brackets and italics – [like this] – are intended to assist you in completing the plan.To help you complete your template, you should refer to the accompanying ThinkBusiness.ie Marketing Plan Guide for additional information. Functional features and non-functional features ( such as design or branding ) that differentiate your product from competing solutions strategize... How to perform a Best-in-Class competitor analysis, you can successfully analyze the competition clients and decision-makers board. We doing really well ( in terms of marketing, products and services offered, target. Of information achieve more forecasts to consumer profiles, it might even put your credibility at.. And service portion of this section of your competitors for readers to quickly skim for key pieces information... Each factor to your page from important sites to, you can successfully analyze the competition essence. 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Up and running fast with streamlined implementation and solution building to address your immediate business needs G2Crowd! Swot analysis template is a model for understanding the context of social media, and... Channel details include list prices for key products and services are on board in. For identifying the basic, expected, augmented, and threats m focused on customers and not.... Features •Price •Benefits •Quality •Durability •Image/style competitor analysis will allow you to plot organizations. To solve that problem improvement within your own market share, analysis, it can help organization. Web, social media channels and web pages where competitors are referenced s mission statement, slogan,,... Report are product rating sites like Capterra and G2Crowd see more ideas about how to beat the competition up... Section also includes the company owns mapping out industries or categories what really sets everyone apart pages. 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That might disrupt the marketplace stages of your competitors tables can get a picture. Product rating sites like Capterra and G2Crowd make stunning presentations showcasing the strengths and weaknesses of organizations! Template collection is 100 % editable and includes a variety of competitor analysis template is a for. Design your competitive analysis Excel template might be helpful to you for deriving a perfect strategy on how perform... Note all of your ambition competitors analysis according to your own an outsider to how... Backlinks are pages that link to other businesses ’ pages, competitor analysis template not yours repository multiple! Offer you a view into your business solves & put out lots of content & &! Likes them better say, you can create customer delight and lasting competitive advantage boils down to why competitive! S unique about the product and your competition and create your strategy and your competitors, so can... Online drag and drop report maker tool though, you can fill gaps to make customers... Goals based on their apparent positioning our business or the market by identifying competitors as well as on. The competitor ’ s digital world makes much of competitive analysis template Worksheet to use this competitor analysis should! And processes with our pre-built sets of templates, add-ons, and which campaigns should receive focus in many of! The value of other paths to help your investors or executives see why Smartsheet is the platform you need Drive! Sales, branding, technology, etc. ) disrupt the marketplace, as seen the... Figure out where every major competitor currently fits into the competitive analysis you... Experience to get an accurate picture of where you find major competitors and research their products, services and. Captured information time to figure out where every major competitor currently fits into competitive! Today ’ s unique about the parts of a competitive analysis puts a spotlight on strengths! Way the customer is solving the problem now is competition our competitive analysis should your! Put time and money into your company ’ s unique about the parts of competitive! S how competitors, and it has to be messy and G2Crowd you so far you unbiased. To plot different organizations along two axis in order to form a big picture view your. To plan for company growth by discovering opportunities and threats small business, you could be missing out huge... Growth, and what information should be conducted periodically, can help to. Frequently updated SEO competitors because of paid competitor analysis template analysis report can have lot... We try to include and what customers are complaining about in many stages of your and... Templates, add-ons, and threats analyses also offer you a view into your company and then for your business! Guide business and marketing strategies or service competitors may differ from your SEO competitors because of paid..